Our story
Built by winemakers, for winemakers
We started Vineleaf because we lived the problem — juggling spreadsheets, paper logs, and three different software tools just to run a small winery. There had to be a better way.
2018
Founded
1,200+
Wineries served
14M+
Bottles tracked
98%
Customer retention
"Big winery technology. Small winery price."
Our mission
Big winery technology. Small winery price.
Enterprise winery software has always been built for the big players — the ones with IT departments and six-figure software budgets. Small and mid-size wineries were left to stitch together generic tools that were never designed for the craft.
Vineleaf changes that. We took everything the big wineries rely on — inventory tracking, compliance reporting, DTC sales, vineyard operations — and rebuilt it from scratch for the boutique producer. Powerful enough to scale with you. Simple enough to use on harvest day.
How we got here
The idea takes root
Co-founders Marcus Hale and Sofia Reyes, both former winery operators, sketch the first version of Vineleaf on a napkin at a Napa trade show.
First harvest season
Twelve pilot wineries use Vineleaf through their first full harvest cycle. The feedback shapes everything — from the inventory UI to the compliance export format.
Growth plan launches
After two years of refinement, Vineleaf opens to the public. Within six months, over 200 wineries across California, Oregon, and Washington are on the platform.
Expanding the craft
Vineleaf reaches 1,000 wineries and expands beyond the West Coast. New integrations with QuickBooks and Shopify make it the hub of the modern small winery.
The full platform
The Pro plan launches with custom API access and dedicated onboarding — bringing enterprise-grade capability to independent producers at a fraction of the cost.
What we believe
Craft first
We build for the people who care deeply about what's in the bottle — not for investors or enterprise procurement committees.
Radical simplicity
Every feature we ship has to pass one test: can a winemaker use it on a busy harvest morning without reading a manual?
Honest pricing
No hidden fees, no per-seat traps, no surprise overages. The price you see is the price you pay.
Built to last
We're in this for the long haul. Wineries plan in decades — your software partner should too.
The people behind Vineleaf
Marcus Hale
Co-founder & CEO
Former operations director at a 50,000-case Sonoma winery. Built Vineleaf to solve the problems he lived every day.
Sofia Reyes
Co-founder & CTO
Software engineer turned winemaker. Spent five years making wine in the Willamette Valley before returning to tech to build the tools she wished she'd had.
Daniel Park
Head of Customer Success
Worked with over 300 wineries during onboarding. If you've ever called our support line, you've probably talked to Daniel.
Ready to simplify your winery?
Join 1,200+ wineries already running on Vineleaf.